Digital Marketing and Customer Aquisition

Before 2017, MIRAE had zero US presence, it’s searchability using the term MIRAE for any English content was zero. I challenged myself to bring the MIRAE 8 Minutes Sheet Mask to the US and introduce it to the world.

• Expanded monthly sales to US$3000 through the use of organic and paid marketing within the Amazon eco-system.
• Full ownership of image content, product details, SEO keyword placements, and continuous optimisation for organic traffic.
• Researched and managed all PPC campaigns, promotional offers, pricing, and coupons, keeping the cost of sales below 30%.

• Increased customer traffic using targetted FB ads to a landing page. Filtering out customers to drive likely-to-buy customers direct to Amazon Listing.
• Successfully delivered powerful product copy, design and layout through in-depth competitor research and testing.
• Amplified brand awareness, increasing customers who directly searched for MIRAE by 130%

• Managed product replenishment to FBA warehouses, keeping inventory at the right amount for low inventory costs.
• Handled all administrative duties for logistics, including creating templates for invoicing, shipping of products, and it’s manufacturing.