Amazon x MIRAE
Before 2017, MIRAE had zero US presence, it’s searchability using the term MIRAE for any English content was zero. I challenged myself to bring the MIRAE 8 Minutes Sheet Mask to the US and introduce it to the world.
- Expanded monthly sales to US$3000 through the use of organic and paid marketing within the Amazon eco-system.
- Full ownership of image content, product details, SEO keyword placements, and continuous optimisation for organic traffic.
- Researched and managed all PPC campaigns, promotional offers, pricing, and coupons, keeping the cost of sales below 30%.
- Increased customer traffic using targetted FB ads to a landing page. Filtering out customers to drive likely-to-buy customers direct to Amazon Listing.
- Successfully delivered powerful product copy, design and layout through in-depth competitor research and testing.
- Amplified brand awareness, increasing customers who directly searched for MIRAE by 130%
Initial Account Open
- Sales Content Optimization
- Amazon Sponsored Ads/PPC
- Instagram Review Campaigns
Running FB Ads
- Product Review Emails
- Facebook Advertising
- New PPC Campaigns
Facebook Ads Funnel
Allows us to capture customer data and further understand the success of the digital adverts.
- Managed product replenishment to FBA warehouses, keeping inventory at the right amount for low inventory costs.
- Handled all administrative duties for logistics, including creating templates for invoicing, shipping of products, and it’s manufacturing.