To raise customer awareness and drive organic traffic, I designed and continuously developed the brands:
- Social Media
This would allow us to use keywords and hashtags to make the brand more visible to our customers, improving not only conversion rates but also ensuring customers were searching for our products.
The website also allowed us to custom host our landing pages, collect valuable analytics data and most importantly, allowed us to educate our customers with the brand’s unique features.
The result? Increased web traffic multiple different regions. Low bounce rate, which means the content is engaging and greater visibility of the brand in a crowded market place. Plus, key insights into what marketing terms have been impactful with our customers.
In addition to the brand website, I had managed 4 different social media channels. Using the Later App I was able to manage all media content, schedule post and reply to customers, efficiently and effectively.
The main social media channel I had focused on to build my content around was Instagram, this was purely for its strength in organic reach to customers, making its hashtag visibility very valuable.
Organic growth of social media page, through the use of engaging media content, hashtags, and influencer marketing (product gifting).
Global influencer outreach targetting influencers from Japan, Russia, SE Asia, and the USA. Targetting micro-influencers whose content is in English and has a majority audience in the US region.